NACo NACo's Online Supplier Directory

Media Kit

Introduction

The NACo's Online Supplier Directory has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire county governments industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

The NACo's Online Supplier Directory also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the NACo's Online Supplier Directory and are a valuable business opportunity for suppliers to advertise in the directory.

Who is searching the NACo's Online Supplier Directory?

Members of the National Association of Counties (NACo) have access to the NACo's Online Supplier Directory on a daily basis. But the directory isn't limited to association members. Other County members are using the directory as well. These industry professionals spend $300 billion a year on products and services your company offers.

And when these professionals are ready to buy, they turn to the NACo's Online Supplier Directory to cut through the clutter of traditional search engine results.

Why complete a listing in the NACo's Online Supplier Directory?

The NACo's Online Supplier Directory has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. NACo is recognized as a leader in the industry. And County members turn to the association as an informational source in the industry.

Your completed listing in the NACo's Online Supplier Directory will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.

How do industry professionals find the NACo's Online Supplier Directory?

A link to the NACo's Online Supplier Directory is prominently displayed on the NACo website (http://www.naco.org).

NACo's Web Site Traffic
Unique visitors - 165,000 per month

Pricing and Placement Opportunities

The following rates reflect an annual pricing structure. Your company's listing appears in the NACo's Online Supplier Directory year-round.

$2,000 Category Banner Banners are located within specific categories chosen by the advertiser. A limited number of banners are available in each category.
$5499 Banner Program The Banner Program includes Banner and Skyscraper Advertisements. Banners are located at the top and bottom of each page of the guide. Skyscrapers are located on the left and right sides of the guide. These large ad formats provide prime real estate to sell your products and services to industry decision-makers. A limited number of Banners are available on the guide.
$295 Local Completed Web-Enabled Listing A completed web-enabled listing that includes your full-color company logo, a corporate description, links to your Web site and e-mail address, and placement in the appropriate predefined headings. Get the primary visibility that you need in your local county plus a 250 mile radius!
$495 National Completed Web-Enabled Listing A national completed web-enabled listing that includes your full-color company logo, a corporate description, links to your Web site and e-mail address, and placement in the appropriate predefined headings. Get the primary visibility that you need in your local county plus a 250 mile radius and the ability to appear in national searches!
$150 Priority Placement This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing.
$1500 1st Place Premium Placement This additional fee allows your completed listing to appear as the top position within a single heading of your choosing.
$1350 2nd Place Premium Placement This additional fee allows your completed listing to appear as the second position within a single heading of your choosing.
$1150 3rd Place Premium Placement This additional fee allows your completed listing to appear as the third position within a single heading of your choosing.
$350 Video-enhanced Listing Add video to your Enhanced Listing bring your products and services to life with video or post commercials! Want to add more than one video just $250 for additional videos posted to your listing.
$200 Keyword Search Package Ensures that your company will appear prominently when a specific keyword term is used during a search. Each package includes up to five keywords.
$300 Product Showcase Ad This additional fee allows you to spotlight your product with an ad in the Product Showcase. The ad will have front page rotation, updating every 15 seconds. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. Additional Product Showcase ads are $200.
$3699 Featured Companies The Featured Companies space provides front-page exposure at the top of the guide homepage and results page. The ad includes a full-color company logo or button-sized graphic, 255-character description, and a link to your website. A limited number of Featured Companies spots are available on the guide.

Specifications

Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Product Showcase guidelines: Product Showcase images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 40k.

Banner ads must be 728 pixels x 90 pixels.

Skyscraper ad specifications are 120 x 600 pixels and must not exceed 40k in file size.

For more information about graphic specifications, please contact your sales representative.

About NACo

The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. Founded in 1935, NACo provides essential services to the nation's 3,068 counties. NACo advances issues with a unified voice before the federal government, improves the public's understanding of county government, assists counties in finding and sharing innovative solutions through education and research, and provides value-added services to save counties and taxpayers money.

Contact

For additional information, call (972) 402-7000, or e-mail us at naco@multiview.com.